Real Insights, From the Front Lines of Healthcare
It All Started with Frustrated Physicians
Our parent company, Think Patients, was founded on the premise that our clients in healthcare and biopharma companies had one important thing in common with their physician customers: a desire to better the health of the patients they served. In our early days, Think Patients employees spent much of their time helping clients better understand the challenges physicians and other healthcare professionals faced when caring for their patients. One common theme continued to surface: EHRs, e-prescribing systems, and other technologies were viewed as a hindrance as often as they were viewed as a tool.
To help address this problem, we created a panel of hundreds of physicians, NPs, PAs, and nurses who look into their EHR on a regular basis to tell us whether a new product is actually appearing in their EHR, how it looks, and whether the information they see is easy to understand and use. We still run these “EHR Insights” surveys twice each month, with healthcare professionals telling us that these surveys are still among the easiest and most useful surveys in the industry.
Eventually, we formed our Corvus Solutions subsidiary to help companies design and launch products and solutions with the needs of practicing healthcare professionals in mind. That led us to form Corvus Insights.
Corvus Insights is our research arm, focused on giving healthcare professionals a loud, clear voice in how companies design products and solutions for the healthcare market. Corvus Insights still operates our original research panel (EHR Insights), which helps to ensure that newly launched products can be clearly and easily used by the healthcare professionals that must order, prescribe, dispense, and use them. Today, Corvus Insights has grown to include offerings such as opinion surveys, focus groups, and in-depth discussions with healthcare professionals across almost every medical specialty and field of practice, with experience in almost every therapeutic category imaginable.
Our clients are product and service developers, life science centers of excellence, access professionals, and marketers who care about developing and offering products and tools that actually help their customers. They know that because our research panelists are real-world, practicing healthcare professionals with a true stake in the way products and tools are actually used, they can trust the information, opinions, and insights we uncover for them.
If you’re a life science professional, we can help you better understand – and meet – your customers’ needs. If you’re a healthcare professional, we want to help you have a loud, clear, and influential voice in the way life science companies develop and market the products you use in your practice. We hope you’ll join with many of your colleagues and decide to become part of our research panel (click here to learn more about that).